A recently launched campaign starring patients and scientists shows Sanofi in hot pursuit of scientific innovation.
Developed by the French drugmaker and WPP agencies GCI Health and VML, the corporate campaign centers around the message: “We chase the miracles of science so you can chase your dreams.”
The campaign’s website features the stories of several Sanofi employees, as well as individuals in the U.S., France, China and Germany who are living with or are advocates for diseases treated by Sanofi’s meds.
They all appear throughout the campaign’s core film, a two-minute spot from the production company of acclaimed filmmaker Ridley Scott. It shows a horde of people running through the streets of the aforementioned four countries—passing several Sanofi offices along the way—as a voiceover asks, “Why would you stop chasing your dreams?” then adds, “Life is a ride; why not rock it to its fullest?”
As the race continues, the voiceover goes on to tout the dream-chasing potential of several of the campaign’s stars: “Direct your own story and make it a blockbuster,” it says of Xavier, a filmmaker living with autoimmune Type 1 diabetes, for example, and “Find the biggest wave and conquer it not once but twice,” for Céline, a two-time para-surfing champion with secondary progressive multiple sclerosis.
“So, whatever your dreams are, don’t stop. We are right beside you, because your dreams inspire ours,” the film concludes, offering up the campaign’s tagline before shuffling through a handful of areas where Sanofi is actively chasing those “miracles of science”: respiratory, neurology, dermatology, oncology, autoimmune diseases, rare diseases and more.
The campaign launched at the end of October, and a major digital and out-of-home push began globally last week.
In a statement to Fierce Pharma Marketing, Bruno Tourne, Sanofi’s head of corporate communications, said: “This campaign goes beyond communication—it’s a genuine expression of our purpose and of who we are at Sanofi today: a company that aims higher, acts with determination and leads with courage. It reflects our deep commitment to addressing the world’s most pressing health challenges through innovation, collaboration and a strong focus on patient outcomes.”
Tourne added, “Partnering with GCI Health and VML was instrumental in shaping a campaign that truly embodies the very spirit of Sanofi today.”
In addition to sharing the stories of patients, advocates and scientists on the campaign’s site and featuring them in the central video, Sanofi plans to roll out individual films highlighting their stories throughout this year and next.
First up is Xavier’s, with a 90-second film in which he describes how his teenage diagnosis with Type 1 diabetes inspired a path as a filmmaker, writer and performer—and a new goal to create “meaningful diabetes representation on screen.”