Marketing

drug medicine shopping cart consumer health dtc

Novartis, Boehringer debut DTC programs with reduced drug prices

Novartis and Boehringer Ingelheim outlined plans on Monday to launch direct-to-patient platforms that will reduce the prices of popular medicines in the U.S.

Andrea Park Sep 29, 2025 12:06pm

Indivior to discontinue Opvee marketing after NY settlement

Sep 30, 2025 1:27pm

UPDATED: Pfizer offers US drug price concessions in Trump MFN push

Sep 30, 2025 1:07pm

Novartis earns FDA ire for ‘misleading’ Fabhalta ad imagery

Sep 30, 2025 11:12am

Bill Nye folded into a tiny yellow taxi in his lab in a promotional image for the Biogen-backed The Science Guy Back in

Biogen-backed web series gets Bill Nye back in the lab

Sep 30, 2025 9:45am

PhRMA plans new website to highlight direct purchase programs

Sep 29, 2025 10:20am