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branding

An image from BMS Wont Lose campaign showing a soccer player looking into the camera
Marketing

BMS ties science to soccer in World Cup campaign

BMS is warming up for the FIFA World Cup 2026, launching its “Won’t Lose” ad ahead of the soccer community arriving in the U.S. this summer.
Nick Paul Taylor May 4, 2026 9:35am
Olixir rebrand

Omnicom brews Olixir from FCB Health, rebranding storied agency

Apr 16, 2026 8:01am
Fierce Madness 2026 hero image v3

Fierce Madness Drug Name Tournament 2026—Dawnzera takes the win

Apr 9, 2026 2:00am
A still from Eli Lillys  150 Years of Everything Else film showing children playing

Lilly kicks off anniversary campaign to catch Final Four crowd

Apr 6, 2026 8:38am
cassava root new plant sunset

Filana leaves Cassava roots behind amid branch into epilepsy

Mar 10, 2026 11:05am
health podcast microphone stethoscope

How pharma marketers are capturing podcasts’ storytelling power

Mar 2, 2026 6:00am

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