branding

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Marketing

Myeloid Therapeutics rebrands after pipeline outgrows its name

Having expanded beyond the eponymous myeloid cells, the biotech has rebranded as Create Medicines.
Nick Paul Taylor Oct 6, 2025 10:10am
A compass pointing at brand on the dial

Acadia, e-therapeutics unveil rebrands

Oct 2, 2025 11:11am
bluebird flying bird flight wings

Bluebird bio hatches new branding as Genetix Biotherapeutics

Sep 18, 2025 10:32am
Insulet Pantone Omipod Mango color

Insulet enlists Pantone to make Omnipod the pick of the bunch

Sep 18, 2025 9:00am
Photo of a trail surrounded by trees

ImmunoPrecise evolves into MindWalk to reflect AI-focused future

Sep 4, 2025 10:15am
Blood Cancer United rebrand

Cancer nonprofit rebrands, runs first national campaign in years

Aug 28, 2025 11:45am