Consumer health

Genentech
Marketing

Genentech's 1st DTC program centers on discounted Xofluza

Genentech is joining the wave of drugmakers setting up DTC sales of popular products at steep discounts for cash-paying patients.
Andrea Park Oct 16, 2025 1:42pm
White House Money federal funding

Planned BlinkRx event raises concerns over ties to Trump: WSJ

Oct 9, 2025 2:00pm
Amgen

Amgen unveils DTC platform with 60% discount on Repatha

Oct 6, 2025 11:01am
Graphic image of two hands shaking with employeesexecutives on the forearms of each shaking hand

Bayer inks IPG deal to consolidate consumer health marketing

Oct 1, 2025 8:30am
drug medicine shopping cart consumer health dtc

Novartis, Boehringer debut DTC programs with reduced drug prices

Sep 29, 2025 12:06pm
AZ

AstraZeneca debuts DTC service with discounted Farxiga, Airsupra

Sep 26, 2025 10:51am
More News

BMS puts discounted Sotyktu at the center of next DTC platform

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BMS sells majority stake in historic US-China pharmaceutical JV

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PE firm strikes €4.1B deal for Czech generics maker Zentiva: FT

Sep 11, 2025 10:25am

Lilly links up with JD Health for DTC drug sales in China

Aug 29, 2025 10:20am