Doceree has bold ambitions to bring a new software category to pharma brand teams, one that reshapes campaign deployment in the artificial intelligence era.
The company launched an AI-powered pharma commercialization platform to tackle the day-to-day work of brand teams in a single place rather than siloed systems.
The platform, called Daily Command, marks a significant shift in pharma brand teams’ workflows with an open ecosystem grounded in clinical data to reshape campaign deployment, Doceree executives said during the company’s Health Decode: The Makers’ Summit 2026 in New York City.
"HR got Workday. Sales got Salesforce. Engineering got GitHub. Design got Figma. Pharma brand teams — running the largest marketing P&Ls in any industry on earth — got a folder of bookmarks and an inbox full of agency decks. Daily Command is the brand team's Workday. We didn't build it to compete with the tools brand teams use. We built it to make most of them unnecessary,” said Harshit Jain, M.D., founder and Global CEO of Doceree.
For two decades, the pharmaceutical brand team has been the most strategically important and most poorly equipped function in life sciences, according to Doceree executives.
The platform enters a market that, by Doceree's analysis, sees more than $30 billion in annual global software-and-services spend across the fragmented stack pharma brand teams currently run — market research portals, HCP targeting tools, media-planning platforms, measurement dashboards, MLR workflow software, CRM, competitive intelligence subscriptions and agency project management. A typical brand-team VP, Doceree executives said, opens between nine and 14 separate systems on a Monday morning.
"We've spent years sitting across the table from brand teams, and the signal was consistent — the tooling has never matched the stakes of the work. Daily Command isn't our interpretation of that problem; it's the product of 75 senior leaders telling us what would actually change their Monday morning. That's why we built it in the open, with them, in a single quarter — not behind closed doors over 18 months," said Kamya Elawadhi, Co-Founder & President, Doceree.
Daily Command is built across five AI-native modules — business intelligence, research and HCP targeting, campaign and activation, performance and measurement, and strategy and policy.
Doceree’s Daily Command is distinctive not only for what the platform does but how it was built. The company’s Health Decode event was both a product launch and a co-creation event. The platform was developed over the past quarter by 75 senior executives from leading pharmaceutical manufacturers and agencies.
Doceree initiated the project, just five weeks before the product reveal, with a survey of executive leaders followed by working groups that outlined the framework of the platform.
“The people who feel the problems should own the solutions,” Jain said.
The 75 executives involved in the platform co-creation included senior leaders from Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, and Ogilvy Health.“Co-creation is the best way, I think, to make things like this and navigate through what can be ambiguous or difficult challenges and arrive at an answer,” said Ryan Mason, chief strategy officer at Avalere Health.
“Doceree is doing a great job of this, not just listening to but actually sitting down and working with customers and then have the courage to follow through on it, to listen to answers and then do something about it,” he said.
Doceree’s Daily Command platform runs on the company’s Clinical Intent Signals, the point-of-care prescribing-decision data layer. Daily Command also is being released with an open marketplace architecture: third-party data, AI tools, agency platforms and measurement vendors will plug in directly. Doceree said the marketplace is API-first and partner-neutral.
"Every category-defining software company in enterprise has been built on the same insight: own the surface where the work actually happens. In pharma marketing, that surface has never existed," said Bill Veltre, chief media officer at Deerfield. "Daily Command is the most credible attempt I have seen at building it."
Avalere and Deerfield Management are two of the five organizations that will beta test Daily Command in June. Daily Command’s industry-wide launch is scheduled for July 14.
Co-creating Daily Command in “real time”
Jain kicked off the Health Decode event with a five-point guide to innovation focused on collaboration, co-creation and keeping the patient at the center, what he called a “maker’s manifesto.” Key tenets of the manifesto: “We build for the moment of clinical decision, not the moment of media impression. We measure what changes the patient’s life, not what flatters our dashboard.” And “We build in the open, with the people who will use it.”
“Today we will co-create. Today what you will see is how everything has come together to address the frustrations that you highlighted, the opportunities that you highlighted,” Jain told the room of 75 senior leaders. “We want you to give feedback. We want you to see how it can be better.”
The pharma brand and agency leaders then rolled up their sleeves, breaking out into three co-creation sessions to stress-test the new AI platform and debate real design decisions. During the co-creation sprint, the three groups evaluated the platform by focusing on brand health and competitive intelligence, campaign planning and activation and measurement and performance analytics.
During a live-build update at the Health Decode event, the groups shared their feedback—what features they wanted, what wasn’t working—to help further refine the platform. They raised issues about data privacy and security, the user interface, cost, transparency of data sources and usability.
Doceree’s engineering team, with 100 staff on call, then incorporated the groups’ feedback and made changes to the platform, in real time, according to executives. By the end of the event, Doceree’s engineering team made major changes to the platform, such as making it more mobile friendly and adding the ability to download in editable formats. The team also added features that enable pharma brand teams to get morning briefings via email and to set up alerts using chat.
"Avalere Health has spent years watching brand teams try to run sophisticated, high-stakes commercial decisions across a dozen disconnected systems. The cost — in speed, in clarity, in the quality of the decisions themselves — is enormous,” said Amar Urhekar, CEO of Avalere Health. “Daily Command is the first AI platform I have seen that takes the brand team's workflow problem seriously and rebuilds it from the ground up. This partnership has a truly meaningful impact on our mission to make every patient possible.”