Data analysis & insights through simple conversations: how ciATHENA is transforming life sciences commercial analytics

Life sciences commercial teams are drowning in data complexity. Despite having access to sophisticated analytics platforms, teams still spend days navigating multiple dashboards, waiting for insights, and coordinating with analysts to answer basic business questions. The promise of data-driven decision making often gets lost in the mechanics of actually accessing that data.

CustomerInsights.AI is changing this dynamic with the launch of ciATHENA, an Agentic AI and Conversational application that puts powerful analytics capabilities directly into the hands of commercial teams through simple, natural language interactions.

Asking questions, getting answers

ciATHENA eliminates the traditional barriers between commercial teams and their data.

Instead of learning complex dashboard navigation or submitting requests to analytics teams, users can ask relevant business questions and receive appropriate, consistent and actionable answers backed by supporting reports and facts.

This approach transforms how commercial teams interact with their data, moving from reactive analysis to proactive insights.

CustomerInsights.AI showcased its technological expertise with the successful launch of the ciPARTHENON™ platform six years ago. Since then, it has helped numerous pharmaceutical clients achieve 5–6% revenue growth and reduce total cost of ownership (TCO) by 30–40%. With the introduction of ciATHENA, the company now marks the next leap forward in making commercial analytics easily accessible at your fingertips.

ciATHENA is powered by life sciences domain-specific intelligent agents (Agentic AI) that understand data sources, integration, transformation, business rules, decision-making workflows, analytical models and visualizations.

To answer each question, ciATHENA seamlessly orchestrates these specialized agents, including data agents, transformation agents, modeling agents and insight generation agents, to deliver comprehensive answers without requiring users to understand the underlying complexity.

This multi-agent approach means users interact with a single, intuitive interface while a team of AI agents handles the heavy lifting in the background. The result is insights delivered in minutes rather than days and weeks, with the accuracy and consistency that comes from purpose-built, domain-specific intelligence.

Ready to deploy, built to scale

Unlike competitors who offer platforms or consulting services to build custom agents, CustomerInsights.AI provides pre-formulated use cases with ready-to-deploy agents that grow and improve over time.

The multi-tenant architecture means all customers benefit from innovations simultaneously, while the solution integrates with existing technology stacks without requiring infrastructure overhaul.

This approach eliminates the typical bottlenecks of change requests and approval processes that slow down traditional analytics workflows. Teams can access new insights and modify their analysis without waiting for IT resources or consulting cycles.

Furthermore, the application deploys completely within a customer's infrastructure – it adheres to each organization's data security and privacy practices and can be operational within weeks rather than months.

Three use cases for immediate impact

CustomerInsights.AI is launching ciATHENA with three specialized use cases that address common commercial challenges.

These use cases demonstrate how Agentic and Conversational AI can transform traditionally complex, time-consuming analytical processes into accessible, immediate insights. Each use case leverages the platform's multi-agent architecture to deliver domain-specific intelligence that would typically require extensive consulting resources or weeks of internal analysis.

Landscape Evaluation and Sizing (LENS) helps evaluate and size markets for new indications or molecules, leveraging anonymized patient data across therapeutic areas and public sources including clinical trials and competitor websites. Teams gain actionable insights to confidently identify opportunities and inform strategic decisions.

Formulary Access Scoring & Targeting (FAST) identifies and quantifies access growth opportunities through data science-driven assessment of formulary favorability across target universes. The application provides precise pull-through targeting and informs pre-deal scenario modeling with evidence-based insights.

340B Sales Diversion Detection analyzes chargeback, affiliation and EDI 867 data to automatically identify when 340B drugs purchased by covered entities are potentially diverted to non-eligible or non-affiliated sites. By flagging suspicious transfers and anomalies, it enables manufacturers to proactively monitor for diversion, strengthen compliance and protect gross-to-net by preventing revenue leakage.

The platform's value expands as CustomerInsights.AI adds more use cases to the roadmap. Over 40 use cases planned over the next 12 months that will cover the entire range of questions commercial teams typically ask.

Experience ciATHENA today

This means early adopters will see their investment grow more valuable over time as new capabilities become available.

And getting started requires no technical expertise – just intellectual curiosity and familiarity with conversational interfaces. As one Chief Commercial Officer fed back to us: “I have never seen a room full of field personnel be so excited after seeing a product demo.”

CustomerInsights.AI is offering eligible users a free trial of the LENS use case, providing an opportunity to experience how Agentic and Conversational AI can transform commercial analytics workflows. The trial demonstrates how complex data sources such as longitudinal claims data can be made accessible through simple questions and natural language interactions.

For commercial teams ready to move beyond dashboard navigation and static reports, ciATHENA represents a practical step toward truly democratized insights. The application combines the proven commercial analytics expertise of CustomerInsights.AI with the accessibility of Agentic and Conversational AI, delivering a solution that makes advanced analytics capabilities available to any team member who knows how to ask questions.

To learn more about ciATHENA or request a free trial of the LENS use case, contact us at support@customerinsights.ai