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Xofluza
Marketing
Genentech's 1st DTC program centers on discounted Xofluza
Genentech is joining the wave of drugmakers setting up DTC sales of popular products at steep discounts for cash-paying patients.
Andrea Park
Oct 16, 2025 1:42pm
Roche's Genentech gets animated in new DTC for one-dose Xofluza
Feb 2, 2021 9:15am
Roche's Xofluza wins FDA nod to prevent flu but also hits a snag
Nov 24, 2020 9:38am
Ocrevus, Hemlibra offset Roche's biosim loss
Jan 30, 2020 10:20am
Roche's flu med Xofluza may drive drug resistance in kids: study
Nov 26, 2019 4:10pm
Flattened by the flu? Roche launches first Xofluza DTC
Oct 25, 2019 10:51am
