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Suvorexant

Belsomra Distraction TV ad still
Marketing

Merck's new Belsomra ads spotlight patients' own frustrations

Goodbye to Belsomra's furry-word mascots. Now, instead of a "sleep" cat and "wake" dog, Merck has debuted a new empathy-oriented TV campaign.
Beth Snyder Bulik Oct 9, 2017 10:32am

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