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Super Bowl
Marketing
Super Bowl, Olympics defined TV drug ad spending in February
Almost all of last month’s top 10 pharma TV ad spenders took advantage of February’s two major sporting events to get the word out about their meds.
Andrea Park
Mar 6, 2026 12:39pm
Novo's Wegovy spot tops pharma Super Bowl engagement rankings
Feb 9, 2026 5:00pm
Novo’s 1st Super Bowl ad taps celebs to tout Wegovy pill
Feb 6, 2026 9:00am
Sun Pharma brings skin cancer awareness to Super Bowl ‘SUNday’
Feb 5, 2026 8:00am
Hims uses new Super Bowl ad to tackle healthcare affordability
Jan 29, 2026 1:39pm
Novartis Super Bowl ad drafts NFL stars for prostate cancer push
Jan 29, 2026 9:30am
