smoking

Roche Genentech

Marketing

Genentech taps '70s nostalgia to boost lung cancer screenings

Genentech and the American Cancer Society aim to destigmatize lung cancer, and boost screenings, by recalling a time when smoking was prevalent.

Natalie Missakian Jan 14, 2022 10:32am

Cigarettes profits

Philip Morris firms position in Vectura takeover bid

Aug 18, 2021 10:40am

Dale Earnhardt Jr Rumer Willis and Ross Mathews join GKSs StartStoppingShoutOut contest

GSK's Nicorette holiday campaign encourages smokers to quit

Dec 4, 2020 9:46am