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sales and marketing

Biogen
Marketing

Biogen plots 30% Leqembi field force bump, omnichannel campaigns

The partners are sharing materials, which describe details such as Leqembi’s mechanism, via channels including physician office print and video.
Nick Paul Taylor Apr 25, 2024 6:58am
Innovation

Innovating commercial model is key to maximizing sales: report

Jul 10, 2023 8:55am

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