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Respimat
Marketing
BI touts 'inhaleability' in new Stiolto campaign
BI's new ad campaign for Stiolto Respimat centers on “inhaleability," a word it created to highlight its slow-moving mist delivery method.
Beth Snyder Bulik
Aug 7, 2019 7:40am
Boehringer Ingelheim opens inhaler plant with 200 jobs
Jun 17, 2019 10:29am
Can gift cards spur Boehringer COPD patients to stick to meds?
Jun 12, 2016 1:14pm