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Renee Marotta

Esperion cholesterol med Nexletol bottle
Marketing

Esperion launches DTC campaign for Nexletol with all-stock video

Esperion launched its first DTC campaign for Nexletol despite the pandemic, and, because live shoots were a no-go, it used stock video for its TV ad.
Beth Snyder Bulik Oct 1, 2020 10:40am
doctor working at computer

Esperion ditches drug launch playbook during pandemic

Sep 21, 2020 11:30am

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