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psoriasis
Marketing
Relatability, authenticity key to reaching patients, experts say
To reach consumers, it’s critical that ads come with a clear sense of authenticity and relatability in addition to the glitz and glam, experts said.
Paige Minemyer
Sep 10, 2025 2:15pm
Art Garfunkel teams with Sun to break psoriasis sound of silence
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Trial results enhance BMS bid for Sotyktu in psoriatic arthritis
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Sotyktu has excelled in 2 psoriatic arthritis trials, BMS says
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UCB tallies another FDA nod for blockbuster hopeful Bimzelx
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