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physician marketing

GoodRx
Marketing

Inbound HCP communication channels double digital engagement

Biopharma companies that provide healthcare professionals with compliant chat channels benefit from increased engagement, according to Veeva Systems.
Nick Paul Taylor Jan 4, 2024 7:37am
Drugs prescription pad

POCN Group expands offering and brings in new hire

May 15, 2023 8:05am
female doctor working at computer at medical clinic

Doctor survey shows pullback from in-person rep meetings

Mar 29, 2023 7:45am
Smart doctor hand working with modern laptop computer in modern office with virtual icon diagram - stock photo everythingpos

Overburdened oncologists spur need for short, impactful messages

Mar 1, 2023 7:25am
Digital marketing strategy

Synchronized storytelling can combat 'promo fatigue': expert

Feb 16, 2022 8:45am
Doctors with a tablet

HCPs want less clutter, more relevance from pharma marketers

Jan 4, 2022 7:25am

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