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Philips
Marketing
Philips adds a spoonful of Disney sugar to ease MRI anxieties
Philips has integrated animated Disney characters and stories into MRI machines to make imaging scans more comforting and engaging for children.
Nick Paul Taylor
May 29, 2026 5:25am
New campaign wants Americans to 'get a pulse on PAD'
Feb 21, 2024 10:55am
Merck-Daiichi, Kelun, AstraZeneca—Fierce Pharma Asia
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Takeda, AstraZeneca, Astellas and more—Fierce Pharma Asia
May 19, 2023 9:25am
'The Top Line': Which biotechs scored big VC dollars in 2022?
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'The Top Line': 2023's obesity market and 2022's drug approvals
Feb 3, 2023 6:00am