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Patient Engagement

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Marketing

Veeva pays $100M for Ostro and its pharma-focused AI chat tool

Veeva Systems is venturing into the consumer-facing side of things with the acquisition of Ostro.
Andrea Park Mar 11, 2026 11:55am
Doctor Mike speaks on stage at Fierce Pharma Week 2025

What pharma and healthcare can learn from Doctor Mike

Sep 12, 2025 1:00pm
Speakers discuss relatability in marketing at Fierce Pharma Week

Relatability, authenticity key to reaching patients, experts say

Sep 10, 2025 2:15pm
growth growth story moving up stairs

JPM25: Servier chief on 'staying authentic' as firm grows reach

Jan 23, 2025 1:00pm
Woman completes an online poll

Swoop buys patient social networks to boost pharma marketing

Jan 8, 2025 10:42am
Josh Schafer Zevra CCO chief commercial officer

Zevra pegs Miplyffa as 'cornerstone' of Niemann-Pick treatment

Oct 4, 2024 6:45am

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