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OTC drugs
Marketing
Bayer inks IPG deal to consolidate consumer health marketing
Bayer’s consumer health unit is integrating creative, production and media at a single agency to boost its buying power and leverage generative AI.
Nick Paul Taylor
Oct 1, 2025 8:30am
FDA wants to end sale of oral phenylephrine as OTC decongestant
Nov 8, 2024 10:32am
Viatris to haul in $3.37B with 3 business divestures
Oct 2, 2023 4:49pm
FDA panel votes to end OTC use of common decongestant drug
Sep 13, 2023 11:00am
Formulated Solutions in deal to buy former Merck, Bayer facility
Dec 20, 2022 9:30am
OTC birth control pill delayed as FDA postpones hearing
Oct 26, 2022 10:05am
