ophthalmology

Astellas Pharma Izervay campaign Babs Costello

Marketing

Astellas taps Babs Costello to promote Izervay for GA

To reach the target audience of geographic atrophy treatment Izervay, Astellas Pharma has turned to the “internet’s grandma.”

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Astellas Pharma Izervay campaign

Astellas cruises into first DTC campaign for GA med Izervay

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