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Olympic Games
Marketing
Super Bowl, Olympics defined TV drug ad spending in February
Almost all of last month’s top 10 pharma TV ad spenders took advantage of February’s two major sporting events to get the word out about their meds.
Andrea Park
Mar 6, 2026 12:39pm
Lilly and Shaq join Team USA's Olympic athlete recovery program
Feb 18, 2026 10:45am
Lilly lauds scientific, athletic progress in Winter Olympics ad
Feb 6, 2026 5:00pm
How Lilly's 2026 Olympics team-ups align with its own mission
Dec 17, 2025 4:45pm
Lilly re-ups Olympics commitments for 2026 Winter Games
Nov 4, 2025 12:28pm
Babson taps Olympian Gabby Thomas for blood testing awareness
Aug 6, 2025 10:30am
