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medical science liaisons
Marketing
Pre-launch KOL talks linked to 1.5-time boost to drug uptake
An analysis by Veeva Systems suggests medical science liaison engagement with key opinion leaders boosted early uptake of migraine medicines.
Nick Paul Taylor
Jul 26, 2023 11:42am
Pharma's digital communications finally get their due with docs
Feb 9, 2019 9:59am
Rise of MSLs: Medical pros stand in for reps on complex launches
Aug 23, 2017 10:04am
