Marketing

Speakers discuss relatability in marketing at Fierce Pharma Week
Marketing

Relatability, authenticity key to reaching patients, experts say

To reach consumers, it’s critical that ads come with a clear sense of authenticity and relatability in addition to the glitz and glam, experts said.
Paige Minemyer Sep 10, 2025 2:15pm
A dark blue background featuring a diagonal pattern of 3D pill capsules with the logo The Top Line in the foreground The

AI, mentorship and finding your voice in pharma marketing

Jul 18, 2025 8:15am
woman sitting on couch using smartphone

BMS, Pfizer to provide discounted Eliquis through online program

Jul 17, 2025 10:59am
Person holding a sign saying Help from behind a stack of paperwork and boxes

Shrinking budgets, rising targets squeeze drug marketers: survey

Jun 17, 2025 10:53am
Biogen

Biogen blueprints headquarters move to new digs in Cambridge

Mar 24, 2025 10:15am
layoffs targeted specific highlight marketing employees

Novartis plots 139 layoffs in NJ, largely affecting field sales

Nov 26, 2024 4:30pm