Marketing

Pride of lions
Marketing

Athira Pharma rebrands to LeonaBio

The LeonaBio rebrand comes from the name Leona, which means lioness.
Zoey Becker Jan 9, 2026 11:48am
Catalent rebrand Catalent HQ Tampa Florida FL new Catalent HQ headquarters

After year of change, Catalent embarks on corporate makeover

Oct 28, 2025 12:02am
Speakers discuss relatability in marketing at Fierce Pharma Week

Relatability, authenticity key to reaching patients, experts say

Sep 10, 2025 2:15pm
A dark blue background featuring a diagonal pattern of 3D pill capsules with the logo The Top Line in the foreground The

AI, mentorship and finding your voice in pharma marketing

Jul 18, 2025 8:15am
woman sitting on couch using smartphone

BMS, Pfizer to provide discounted Eliquis through online program

Jul 17, 2025 10:59am
Person holding a sign saying Help from behind a stack of paperwork and boxes

Shrinking budgets, rising targets squeeze drug marketers: survey

Jun 17, 2025 10:53am