Mallinckrodt

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Marketing

Keenova launches ‘Don't Be a Viking’ Dupuytren's campaign

Created from the merger of Mallinckrodt and Endo last year, Keenova is launching its first Dupuytren's contracture campaign under its new moniker.
Ben Adams May 5, 2026 2:11am
Mergers MA spinoff arrows merging arrows

Mallinckrodt, Endo become Keenova following generics spinoff

Nov 11, 2025 9:54am
A shot from Prime Time Endos branded Peyronies commercial

Endo builds on ‘Bent Carrot’ campaign for fresh Xiaflex push

Aug 12, 2025 12:59pm
merger MA combined company mergers acquisitions business development

Troubled Mallinckrodt, Endo telegraph $6.7B merger plans

Mar 13, 2025 10:18am
Mallinckrodt

BMJ report digs into Mallinckrodt's opioid selling tactics

Jun 10, 2024 6:30pm
A gavel in the foreground with the scale of justice in the background

Mallinckrodt wins court go-ahead for 2nd bankruptcy

Oct 11, 2023 10:55am