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Latuda

FierceMadness2023Pharma
Marketing

Intra-Cellular winner of the Fierce Madness Drug Ad Tournament

Intra-Cellular’s 2022 commercial for its bipolar depression therapy Caplyta “Let in the Lyte” has been crowned this year’s winner.
Ben Adams Mar 22, 2023 8:30am
Man holding remote control in dark room with TV and red and blue lights

Sanofi's Dupixent takes back TV ad spending crown from Rinvoq

Nov 3, 2022 12:25pm
FDA Building

Intra-Cellular's Caplyta gains label expansion with bipolar nod

Dec 20, 2021 4:45pm
Direct-to-consumer ads

November sees Sanofi-Regeneron dethroned as top TV ad spender

Dec 5, 2021 7:30pm
TV

Regeneron and Novo Nordisk hold tight at top for TV ad spending

Nov 9, 2021 3:35pm
watching tv

AbbVie and BMS lead pharma brand TV spending in October

Nov 13, 2020 8:37am

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