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key opinion leaders
Marketing
Pre-launch KOL talks linked to 1.5-time boost to drug uptake
An analysis by Veeva Systems suggests medical science liaison engagement with key opinion leaders boosted early uptake of migraine medicines.
Nick Paul Taylor
Jul 26, 2023 11:42am
'Digital sleuthing' helps match pharma with online influencers
Jan 31, 2022 7:15am
GSK rolls back across-the-board ban on doc payments
Oct 3, 2018 11:00am
KOLs are for keeps: There's no better word for influentials
Sep 26, 2017 10:41am
Recruiting digital KOLs a tough task for pharma
Mar 2, 2017 2:12pm
