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JPM 2021
Marketing
Horizon's Tepezza launch forced from eye doctor offices to DTC
When 77% of ophthalmologists closed last spring, Horizon had to get creative to market its thyroid eye med Tepezza, including a quick DTC ad launch.
Sharon Klahr Coey
,
Beth Snyder Bulik
Jan 19, 2021 9:30am
Samsung's 'Super Plant' won't be the last of its expansions
Jan 19, 2021 8:04am
Reader poll: 'Stick a fork in it'—JPM in San Francisco is done
Jan 15, 2021 12:38pm
Incyte CEO: Established relationships key to COVID drug launches
Jan 15, 2021 9:36am
JPM sound bites, vol. 2
Jan 14, 2021 12:30pm
Viatris CEO trumpets 'disciplined' deal-making
Jan 14, 2021 11:47am
