Hollywood

The Academy Awards

Marketing

Pfizer and BioNTech go to Hollywood with Oscars sponsorship

With their splashy sponsorship of Sunday's Academy Awards, Pfizer and BioNTech imply their vaccine helped the Oscars return to a live program.

Ben Adams Mar 28, 2022 12:51pm

The Bloc ad agency still from Instant Doctor short film

Pharma storytelling strategies help messages stick, execs say

May 4, 2021 10:35am