generative AI

Generative artificial intelligence (AI) describes algorithms that can be used to create new content, including audio, code, images, text, simulations, and videos. 

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Marketing

Bayer inks IPG deal to consolidate consumer health marketing

Bayer’s consumer health unit is integrating creative, production and media at a single agency to boost its buying power and leverage generative AI.
Nick Paul Taylor Oct 1, 2025 8:30am
Getty

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A person using a computer with a graphic that reads Chat GPT

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Favicon Fierce Biotech

FDA hopes AI can deliver 'rapid or instant' reviews

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Vue Health scopes out new digital innovation chief

May 9, 2024 10:45am
Artificial Intelligence

Two-thirds of top 20 pharmas have banned ChatGPT: report

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