#FierceMadness

Fierce Madness Drug Name Tournament 2026 hero image
Marketing

Ionis’ method to the Madness for Drug Name Tournament win

Drug names are complicated things. They must stand out, for one, but there’s much more than just surface-level appeal at play.
Ben Adams Apr 15, 2026 8:16am
Fierce Madness 2026 hero image v3

Fierce Madness Drug Name Tournament 2026—Dawnzera takes the win

Apr 9, 2026 2:00am
top 10 list 10

Recapping the top 10 Fierce Pharma Marketing stories of 2025

Dec 22, 2025 6:00am
Apellis AstraZeneca FierceMadness drug ads

Apellis, AstraZeneca break down their #FierceMadness success

Apr 15, 2025 1:25pm
Fierce Pharma Madness 25 Hero Image updated logo

Apellis’ Syfovre wins Fierce Madness Drug Ad Tournament 2025

Apr 7, 2025 7:00am
The Top Line

Winning formulas for the best biotech and drug names

Apr 19, 2024 8:53am