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Exdensur
Marketing
GSK runs first DTC ad for would-be asthma blockbuster Exdensur
GSK has launched the first TV spot for Exdensur, stepping up promotion of an asthma drug that the company is tipping to generate blockbuster sales.
Nick Paul Taylor
Jun 17, 2026 11:55am
Shingrix surge, Exdensur flop highlight GSK CEO’s first quarter
Apr 29, 2026 10:47am
FDA rejection letters flag data concerns for AZ, GSK biologics
Mar 3, 2026 11:30am
As CEO, Luke Miels wants GSK to be more 'product-centric'
Feb 4, 2026 9:40am
