EXACT Sciences

Abbott Full House Cologuard campaign

Marketing

Cologuard taps ‘Full House’ stars to talk colon cancer screening

The new initiative stars Jodie Sweetin and John Stamos having a candid chat about starting colorectal cancer screening at age 45.

Andrea Park Mar 24, 2026 12:13pm

diverse clinical trial diversity

How pharma marketers are reaching Hispanic audiences

Oct 22, 2025 8:00am

Exact Sciences Cologuard ad Matthew Lillard

Exact scares up Cologuard campaign starring Matthew Lillard

Sep 22, 2025 11:16am

chess pieces game competition

Exact's Genomic Health puts Agendia in ad watchdog's crosshairs

Aug 13, 2025 12:23pm

A frame from F Cancers Pick Up Your Poop campaign showing a squatting dog looking over his shoulder into the camera

Exact-backed colon cancer screening ad says 'Pick Up Your Poop'

Mar 19, 2025 9:45am

Exact Sciences Cologuard Skip the Drama campaign

Exact Sciences taps into TV dramas for new Cologuard campaign

Jan 23, 2025 12:31pm