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eMarketer
Marketing
2026 forecast: Pharma ad dollars keep moving away from linear TV
Amid shifting media consumption habits and a federal push to limit DTC drug ads, pharmas will continue their migration away from linear TV in 2026.
Andrea Park
Dec 19, 2025 8:25am
Docs admit to changing perceptions of a drug due to social media
Feb 20, 2023 10:40am
Pharma and healthcare spending on digital advertising jumps
Oct 22, 2020 3:00pm
Digital pharma ad spending is growing—but slowly
Jul 9, 2018 10:20am
Pharma's spending more on digital but still lags consumer ads
May 14, 2018 8:46am
Cord cutters are bailing out of TV. Should pharma panic?
Sep 25, 2017 9:56am
