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DTC advertising
Marketing
Novartis earns FDA ire for ‘misleading’ Fabhalta ad imagery
The FDA is not feeling the love in a commercial for Novartis’ paroxysmal nocturnal hemoglobinuria treatment Fabhalta.
Andrea Park
Sep 30, 2025 11:12am
Exact scares up Cologuard campaign starring Matthew Lillard
Sep 22, 2025 11:16am
FDA targets Big Pharma in deluge of marketing letters
Sep 16, 2025 1:55pm
AstraZeneca TV spot for at-home FluMist lands in FDA crosshairs
Sep 16, 2025 11:07am
Marty Makary deems DTC drug advertising 'a public health crisis'
Sep 15, 2025 11:00am
Marketing policy experts unfazed by threats to DTC advertising
Sep 12, 2025 4:20pm
