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dry eye disease
Marketing
Bausch + Lomb taps broadcaster Erin Andrews for dry eye campaign
Bausch + Lomb has teamed up with the American sportscaster, launching the “Miebo ohh yeah” campaign to spread the word about its dry eye disease drug.
Nick Paul Taylor
Oct 8, 2024 10:50am
Bausch + Lomb debuts online resource to boost dry eye awareness
Jul 8, 2024 11:33am
J&J unloads eye drops line to acquisitive Bausch + Lomb
Jul 6, 2023 10:29am
Bausch + Lomb launches new social-media-led campaign
Jul 5, 2023 9:10am
Bausch + Lomb scoops up Novartis' dry eye med Xiidra for $2.5B
Jun 30, 2023 10:05am
Bausch + Lomb's dry eye disease treatment Miebo nabs FDA nod
May 19, 2023 10:40am
