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Vaccines
Asia
Cell & Gene Therapy
Drug Delivery
Executives
Manufacturing
Facilities
Recalls
Warning Letters
Marketing
Special Reports
Fierce 50
Special Report
Awards Gala
Trending
Oncology
Supply Chain
Awards
Outsourcing Awards
Innovation Awards
Pharma Marketing Awards
Resources
Podcasts
Fierce Events
Industry Events
Webinars
Whitepapers
Survey
Events
Subscribe
Fierce Pharma
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drug names
Marketing
Fierce Madness Drug Name Tournament 2026—Sweet 16 voting open
It’s time once again for Fierce Pharma Marketing’s annual #FierceMadness tournament, in which 64 newly minted drug names will go head to head.
Andrea Park
Mar 24, 2026 4:15pm
Winning formulas for the best biotech and drug names
Apr 19, 2024 8:53am
Inside #FierceMadness winner Wainua's 'phonetic appeal'
Apr 15, 2024 4:16pm
Sanofi's Altuviiio gets a new factor in drug naming
Feb 27, 2023 9:00am
'V' and 'O' most common first and last letters of drug brands
Jan 24, 2023 8:55am
Novartis' new rare disease drug Vijoice meant as 'blank canvas'
Aug 10, 2022 10:29am
