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Oncology
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drug names
Marketing
Ionis’ method to the Madness for Drug Name Tournament win
Drug names are complicated things. They must stand out, for one, but there’s much more than just surface-level appeal at play.
Ben Adams
Apr 15, 2026 8:16am
Fierce Madness Drug Name Tournament 2026—Dawnzera takes the win
Apr 9, 2026 2:00am
Winning formulas for the best biotech and drug names
Apr 19, 2024 8:53am
Inside #FierceMadness winner Wainua's 'phonetic appeal'
Apr 15, 2024 4:16pm
Sanofi's Altuviiio gets a new factor in drug naming
Feb 27, 2023 9:00am
'V' and 'O' most common first and last letters of drug brands
Jan 24, 2023 8:55am
