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Marketing
Pharma prioritizing insights into HCP needs, behavior in 2024
The study found collecting insights into HCP needs and behavior is the No. 1 strategic engagement priority for the coming year.
Nick Paul Taylor
Nov 14, 2023 1:00am
Survey finds 80% of HCPs mistrust pharma's digital content
Sep 28, 2023 7:25am
Docs 'cautious' about GSK's new anemia drug: survey
Feb 9, 2023 2:52pm
Biogen's Aduhelm already generating enthusiasm among doctors
Jun 15, 2021 11:05am
Pharma's digital sales calls are waning in effectiveness: study
Apr 8, 2021 12:24pm
Savvy consumers arrive more informed for HCP visits: study
Mar 26, 2021 10:55am
