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Marketing
Novartis, Boehringer debut DTC programs with reduced drug prices
Novartis and Boehringer Ingelheim outlined plans on Monday to launch direct-to-patient platforms that will reduce the prices of popular medicines in the U.S.
Andrea Park
Sep 29, 2025 12:06pm
AstraZeneca debuts DTC service with discounted Farxiga, Airsupra
Sep 26, 2025 10:51am
BMS puts discounted Sotyktu at the center of next DTC platform
Sep 25, 2025 11:01am
Novo Nordisk unveils $499 cash-pay Ozempic offering
Aug 18, 2025 11:01am
Lilly files for injunction to prevent federal penalties on 340B
May 25, 2021 10:12am
Big Pharma critics escalate attacks on 'unilateral' 340B cuts
Oct 19, 2020 8:30am
