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Competitiveness
Marketing
Biohaven's marketing strategy for Nurtec ODT hits home with docs
Biohaven went all in on marketing its added preventive indication for oral migraine med Nurtec ODT. And now it’s reaping the rewards with doctors.
Beth Snyder Bulik
Sep 14, 2021 10:25am
Aspen admits 1,800% U.K. price hike was wrong, will pay NHS $10M
Oct 3, 2019 11:28am
Could FTC scrutiny of Roche-Spark merger scuttle future pharma deals?
Aug 2, 2019 9:50am
Merck loses attempt to get vaccine 'bundling' suit tossed
Jan 29, 2019 10:17am
With new data, can AZ's COPD triple combo rival GSK's Trelegy?
Sep 17, 2018 11:32am
Biogen looks to M&A to overcome competition to its MS franchise
Apr 24, 2017 9:54am
