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Cobenfy
Marketing
BMS cooks up schizophrenia stigma-busting push with Gail Simmons
Bristol Myers Squibb is crafting a recipe for both ramping up its Cobenfy rollout and boosting schizophrenia awareness and education.
Andrea Park
Oct 13, 2025 11:29am
BMS will charge same price in UK as its does in US for Cobenfy
Sep 22, 2025 12:05pm
BMS touts commercial execution, reckons with clinical setbacks
Jul 31, 2025 11:10am
Bristol Myers CEO stays bullish on Cobenfy despite trial flop
Jun 12, 2025 12:43pm
BMS accentuates the positive after Cobenfy trial flop
Apr 24, 2025 11:31am
BMS' schizophrenia drug stumbles in blow to blockbuster plan
Apr 23, 2025 10:35am
