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Ambien
Marketing
Patients praise and pan Sanofi’s viral Ambien tweet
Sanofi scored plenty of attention with its Twitter pushback against actress Roseanne Barr, but did it boost Sanofi and the Ambien brand?
Beth Snyder Bulik
Jun 11, 2018 10:40am
Sanofi's tweet serves as how-to for pharma
Jun 4, 2018 10:20am
Sanofi's witty Roseanne response goes viral
May 30, 2018 1:45pm
