Ambien

Actresscomedian Roseanne Barr

Marketing

Patients praise and pan Sanofi’s viral Ambien tweet

Sanofi scored plenty of attention with its Twitter pushback against actress Roseanne Barr, but did it boost Sanofi and the Ambien brand?

Beth Snyder Bulik Jun 11, 2018 10:40am

sanofi

Sanofi's tweet serves as how-to for pharma

Jun 4, 2018 10:20am

sanofi

Sanofi's witty Roseanne response goes viral

May 30, 2018 1:45pm