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adherence
Marketing
Nonadherence costs pharma $600B-plus in annual sales: study
Pharma loses $637 billion annually, with $250 billion in the U.S. alone last year, attributed to patient nonadherence to medications, according to a new study from HealthPrize and Capgemini.
Beth Snyder Bulik
Nov 22, 2016 9:16am
Game-playing patients more likely to refill meds: Study
Apr 19, 2016 4:57pm